Training Center

Getting Started with DirectSales.tv

We created DirectSales.TV so you could expand your platform, inspire your team, and reach new audiences. Your show gives you an incredible opportunity to show off your brand and fabulous personality while providing valuable information, training, insights to your audience. This audience is not just an audience familiar with direct sales – it’s stay-at-home-moms, existing…

We created DirectSales.TV so you could expand your platform, inspire your team, and reach new audiences. Your show gives you an incredible opportunity to show off your brand and fabulous personality while providing valuable information, training, insights to your audience. This audience is not just an audience familiar with direct sales – it’s stay-at-home-moms, existing entrepreneurs and others interested in learning more about the direct sales profession. So create a show that you will love to host. Create a show that people will love to watch. Provide value and have fun doing what you love… inspiring others. Afterall, people do business with people they like and respect.

 

These mandatory guidelines will ensure the success of your channel:

 

  1. Don’t use your platform to cross-recruit
  2. Never defame another company or representative. When we support each other, we all rise.
  3. Always know, respect and follow your company’s policies with regards to conduct, product placement, and sales guidelines.
  4. Remember to create content that gives value to your potential customers and partners. If your show is a “sales pitch,” people will tune out.

Step 1:  Choosing a Day and Time for your Show Before you choose your day and time for your show, be sure to think about the below questions:  When will my audience tune into see this? Why does this matter?  Because you want to air your show on the days and times that your audience can…

Step 1:  Choosing a Day and Time for your Show

Before you choose your day and time for your show, be sure to think about the below questions:

  1.  When will my audience tune into see this? Why does this matter?  Because you want to air your show on the days and times that your audience can see your show!  Do you have a fitness show?  Mornings and evenings are probably best.  Are you a Coach for entrepreneurs or leadership?  During the day is best.   So think about when will my audience watch me?
  2. You will be given a chance to submit your Day and Time, after you Pick a Title for your Show, see below:

Step 2:  Pick a Title

This is a BIGGIE!  What will you name your show?  The name should be catchy and “SAY” what you do and who you are and who your audience is and what they can expect!  An example exercise from a real client is below:

  1.  Claire Billingsley is a Laughter Yoga instructor, but she also has a leadership consulting business.  When she started with WBTVN, she wasn’t exactly sure as to what she wanted her show to be about.  So we talked a bit and we asked her, “What makes you happy?”, “Who do you like working with?”, “What do you want to do?”.  She responded “I want my show to bring laughter and light to women professionally and personally.  I want to help eliminate stress.”  So we decided that her show would be an Ellen type show and the morning would be best to get the audience started on a good path each day.  Because we are looking for sponsors, we decided the name should be “Coffee with Claire”.  Because of this brief conversation and thinking through her passion and purpose, we came up with a Title for the show, a Purpose for the show and now we can create a schedule and look for sponsors.
  2. The point is to really think about your audience when creating a title…is it catchy?  Does it represent you?  Do sponsors get it?

Once you pick your date, time and title for the show, please let us know so we can begin creating your promotions!  Email your information to hello@directsales.tv  with the Subject Line “Ready to Set Up My DirectSales.tv channel”

Step 3:  Set up Schedule Now that you have your day, time and title for your show, it’s time to set up your TV Schedule.  Click here to view a sample calendar. Step 4:  Schedule Interviews and Begin prepping for your shows! Once you have completed the above, you are now ready to begin booking…

Step 3:  Set up Schedule

Now that you have your day, time and title for your show, it’s time to set up your TV Schedule.  Click here to view a sample calendar.

Step 4:  Schedule Interviews and Begin prepping for your shows!

Once you have completed the above, you are now ready to begin booking your guests and or preparing your Television Show.

Pre-taped shows:

  1.  Begin preparing your show:  do you need a set?  will you conduct meeting/training?  is this interview style?
  2. Once video is taped:
    1. If this is first time you are submitting your video, please schedule a call with Jayne Rios by emailing jayne@wbtvn.tv so she can walk you through the process.  We will create a login for you in our Private Video Streaming service where you will upload your videos.  Remember we need at least 2 days prior to air date so we can encode the video and broadcast throughout our networks
    2. If you have a login for streamotor, simply login to streamotor.com, click Video/Upload and check Vimeo and YouTube box.  That’s it we will do the rest and send you a link for promoting your show.

Step 5:  Branding It’s time to Brand your Channel.  Please send us:  Logo Banner ad 1480 x 460 Contact Information:  Company Name Address (if you want), Website, Email, Phone Social Media Information:  Facebook, LinkedIn, YouTube, Twitter, Instagram and any others you would like to promote Send this information to hello@directsales.tv with Subject Line “Information for…

Step 5:  Branding

It’s time to Brand your Channel.  Please send us:

  1.  Logo
  2. Banner ad 1480 x 460
  3. Contact Information:  Company Name Address (if you want), Website, Email, Phone
  4. Social Media Information:  Facebook, LinkedIn, YouTube, Twitter, Instagram and any others you would like to promote
  5. Send this information to hello@directsales.tv with Subject Line “Information for DirectSales.tv Channel”  so our team can complete your channel!

Content Tips

Show What you Know Exercise What are your skill sets?  What have you accomplished in the past?  Are you an artist with tips learned from classes and experience? Do you teach a safety course that will save others from accidents?  Can you teach others how to quilt or how to start a business from making…

Show What you Know Exercise

What are your skill sets?  What have you accomplished in the past?  Are you an artist with tips learned from classes and experience? Do you teach a safety course that will save others from accidents?  Can you teach others how to quilt or how to start a business from making quilts?  If you’ve been in sales all your life, can you teach a beginner your secrets of success, and save them thousands of hours and heartache by learning the hard way? Your opportunity is endless as an Interactive Author.

  1.  List You Expertise and  skill sets:
  2. What information do you know that few others know?  What information can you help your viewers/followers understand that will save them hundreds of hours of research and dollars by watching your show?  List ways you could help people by sharing the following information:
  3.  How can you help or inspire someone to become a better person or to make more money or save them money, time and energy?  List ways you could inspire others to..:
  4.  So, to sum it up:  Your show needs to present something you know, something you are passionate about, and you need to keep it real.

Start with this Simple Exercise:

List “What I Know” on one side of the paper, and next to it rate from one to five how passionate you are about teaching that topic to others.  Doing this, should narrow down your choices.  But before you go charging out to begin your television show, you need to do one more thing.   If you find a subject that you know and are passionate about, and have found that others are interested also; there’s one more thing that you will need to do.

Define Your Market!

Review how to define your market in the next section.

Category: Content Tips

Create Great Content that Connects DirectSales.tv is an incredibly social platform. There’s a huge community among creators, and viewers often see their favorite stars as “friends in the computer.” If you can turn to the camera and talk directly to your audience, you can forge a powerful bond with your viewers. The more direct you can be,…

Create Great Content that Connects

DirectSales.tv is an incredibly social platform. There’s a huge community among creators, and viewers often see their favorite stars as “friends in the computer.” If you can turn to the camera and talk directly to your audience, you can forge a powerful bond with your viewers. The more direct you can be, the better. But it’s not just about talking to the lens like any host or reporter (unless that is your TV show format). It’s about talking specifically to your viewers — and maybe sometimes calling a few of them out by name.  Connecting with them through eye contact and/or great content.

The best content is:  educational, informative, engaging or entertaining.

Educational

You are teaching your audience something of interest to them.  This can be done through documentaries, how-to videos, expert interviews and more.  Depending on your audience and their level of expertise in your area is the type of content you will provide.  Remember in our platform you can share content and archives to keep the viewer coming back!

Informative

You are a news program or vlogger.  This can be done through documentaries, interviews and such.  When you have an informative show, keep in mind that your content should appeal to your audience.  Vlogging is basically a show and tell on camera (i.e. fashion tips, travel).

Entertainment

These are the shows that are light and funny.  Think of the Ellen show, it incorporates education, information and it’s entertaining.  Not only is there great content and guest, there is music and dancing and contests.

Category: Content Tips

Marketing Tips

Define Your Market Television content should be targeted to meet the needs of your audience. Let’s say your topic is broad enough to benefit many different industries, you might need to change up some portion of your content to fit each group.  Or, you might be one of the few who has a message broad…

Define Your Market

Television content should be targeted to meet the needs of your audience. Let’s say your topic is broad enough to benefit many different industries, you might need to change up some portion of your content to fit each group.  Or, you might be one of the few who has a message broad enough in appeal to captivate men, women, old and young alike.  For example, if you are someone who has had an out-of-body experience the world is your oyster. Your same presentation can be given to most any audience.  Most of us, however, have a more narrowly-defined subject to present.

So, How Do You Define Your Market?

You probably have a pretty good idea who will be interested in what you have to say.  Business leaders? HR Departments? Municipalities? Organizations? Churches? Teens? Kids?  Parents?  Educators?  If you don’t, then you will need to do some research. Fortunately, you can find anything by searching on line. Find out who is talking about your topic. Talk to people you know.  Test the waters.

What you definitely do not want to do is present such a broad message that it appeals to no one. You want what you say or write to target a pain point. Jeffrey Carter, co-founded of Hyde Park Angels said, “Whenever I talk to entrepreneurs with business ideas, my first question to them is always, ‘What pain points are you solving?’  A pain point is a problem, real or perceived. Good programming creates opportunities by creating solutions to those pain points. Solutions create value for everyone.”  That is exactly what you want to do with your content – provide a solution that has value. To be a successful TV host, your content has to have value. If you provide a solution to a problem, whether real or perceived, your audience leaves with a take-away, and that should be your goal.

So, when you identify your content and define your market, finding and providing a solution to pain points will help you put flesh on the skeleton of your presentation or book.

I wrote the book, Potholes & Pigsties years ago, based on my struggles as a Christian. Before I began writing, I interviewed twenty or thirty other Christians who had either gone through struggles similar to mine, or who had sidestepped my failings, only to slip into their own.  What I discovered is that most of us humans share insecurities and battle with multiple issues deeply rooted in our physic, yet often hide them behind a veneer. When I led workshop groups, many times afterwards, there was a seemingly “put together” woman in the audience who wanted to speak with me about how much I had helped her understand how to forgive herself as well as others.  After awhile, I realized I had presented a solution to a pain point, and therefore. my content resonated with my audience.

Your topic might not be such an emotional one; it might be a solution to a business issue that is creating pain points for the employees.  You might have the solution to team building. Or you may give tips for fashion or travel.  Whatever your topic is, make sure that it answers a need and provides a solution.

Here’s Another Exercise You Can Try:

Put your show idea on the top of your paper. On the left side under your idea, write the pain points that you are going to provide solutions for.  On the right side, write the solutions.  Flush this out by interviewing people. Don’t suppose the “pain.” Ask others to describe their issues that are related to your topic.  Never assume that you know everything you can know about your subject.  It is always good to have a broader sense of it.  The more you know, the deeper your solution will be, and the broader your audience will become.

Category: Marketing Tips

Email Swipe Copy and Social Media Postings Feel free to use the below information to promote yourself on DirectSales.tv The items BOLDED are where you’ll insert your information and you can begin promoting NOW! Email #1 Hello (NAME), I am so excited to announce I have a TV Show on a major OTT Television Network, DirectSales.tv! …

Email Swipe Copy and Social Media Postings

Feel free to use the below information to promote yourself on DirectSales.tv

The items BOLDED are where you’ll insert your information and you can begin promoting NOW!

Email #1

Hello (NAME),

I am so excited to announce I have a TV Show on a major OTT Television Network, DirectSales.tv!  My TV show is called “NAME OF SHOW” and you can find out more about it at: ( http://www.directsales.tv/channel/showname (INSERT YOUR SHOW OR HOST PAGE URL HERE).

I would appreciate your support by simply visiting the site and watching my videos along with 100’s of other hosts and programming on the DirectSales.tv network.

Let me tell you a bit about my show:  (INSERT INFO ABOUT SHOW HERE!)

Let’s support each other ladies!  Join me now at http://www.directsales.tv/channel/showname and remember to download our App: Women on TV!

Blessings,

SALUTATION

Email #2

Hello (NAME),

Please support me by watching my new TV show on DirectSales.tv called SHOW NAME.   We are having fun on my channel and you can chat with me anytime, just visit http://www.directsales.tv/channel/showname to watch my channel.   I have a new show every week/month on DATE AND TIME.

My show is about :  ENTER INFO ABOUT SHOW HERE

Let’s support each other ladies!  Join me now at http://www.directsales.tv/showname and remember to download our App: Women on TV!

Blessings,

SALUTATION

Email #3         

Hello (NAME),

Did you see my latest TV show on DirectSales.tv?  Don’t worry all of my shows are included on my Channel, you can view it here:  http://www.directsales.tv/channel/showname.

We are having fun on my channel and you can chat with me anytime, just visit http://www.directsales.tv/channel/showname to watch my videos.   I have a new show every week/month on DATE AND TIME. 

My show is about :  ENTER INFO ABOUT SHOW HERE

Thank you for your continued support!  Join me now at http://www.directsales.tv/channel/showname and remember to download our App: Women on TV!

Blessings,

SALUTATION

Facebook Promotions:

#1  Watch my TV show on DirectSales.tv/channel/showname.  We are live every DATE AND TIME with new material, new guests and new information you can use today!  Can’t make it live?  Don’t worry you can see all of my videos on my channel, just click the link above and don’t forget to download our App:  Women on TV.  DirectSales.tv has content created by Network Marketers and Direct Sellers for Network Marketers! #directsalestv

#2  My TV Show launches Date and TIME on DirectSales.tv.  Every week I bring you new topics, new guests and new information you can use today!  SHOW NAME is about (info on show).   Join me at:  http://www.directsales.tv/channel/showname and remember to download our App: Women on TV! #directsalestv

#3  Quick favor to ask my friends on Facebook:  I am a host on DirectSales.TV as most of you know, my show is SHOW NAME and I am live on DATE/TIME.  DirectSales.tv has a contest for the most likes and watched videos, please visit my channel and watch my videos and give me a Like!  Join me at:  http://www.directsales.tv/channel/showname and remember to download our App: Women on TV! Thank you! #directsalestv

#4  This week’s guest on my show SHOW NAME is:  NAME OF GUEST and other info.  Join me at DATE AND TIME on http://www.directsales.tv/channel/showname and remember to download our App: Women on TV! #directsalestv

#5  I am honored to be featured on DirectSales.tv  Go to http://www.directsales.tv to see my interview and let me know what you think!  DirectSales.tv is the exclusive all Network Marketing and Direct Sales TV network on ROKU, AppleTV and more.  Download the App:  Women on TV #directsalestv

#6  Check out my featured Channel on DirectSales.tv.  Go to http://www.directsales.tv/channel/showname to see my interview and let me know what you think!  DirectSales.tv is the exclusive all network marketing & direct sales network on ROKU, AppleTV and more.  Download the App:  Women on TV #directsalestv

Graphics you can use:

 

Video.

 

Our APP logo below

 

Category: Marketing Tips

Video Production Tips

YouTube as an Editing Tool Did you know that you could create and edit your shows on YouTube?  Please click the link below for a tutorial: http://www.socialmediaexaminer.com/how-to-create-social-media-videos-on-a-budget

YouTube as an Editing Tool

Did you know that you could create and edit your shows on YouTube?  Please click the link below for a tutorial:
http://www.socialmediaexaminer.com/how-to-create-social-media-videos-on-a-budget

A Little Help with Audio Good sound is essential. Check out these strategies to record it right and give your fans a great experience to keep them coming back. Best practices Many creators find that good sound can transform their channel from amateurish to professional.  Learn some of the best methods for capturing quality sound…

A Little Help with Audio

Good sound is essential. Check out these strategies to record it right and give your fans a great experience to keep them coming back.

Best practices

Many creators find that good sound can transform their channel from amateurish to professional.  Learn some of the best methods for capturing quality sound when recording dialogue on set.

 

Basics

 

 

At the most basic level, good sound means capturing clean dialogue at an acceptable recording level. It also means that audiences can watch your video and understand what the characters are saying and doing. But good sound is actually so much more than that. It involves thoughtfully choosing shooting locations where actors and crew can enter the world of your show and give their

best performances. Good sound quality can also cut costs and time in post-production: if you capture sound correctly during production, there’s no need to spend time and money recreating it later.

At the most basic level, good sound means capturing clean dialogue at an acceptable recording level. It also means that audiences can watch your video and understand what the characters are saying.

Equipment considerations

 

How you capture sound is often determined by what kind of video you’re shooting, and where. It’s helpful to figure out the sound limitations of your location. For example, what challenges do you foresee, and how could you minimize them with your microphone selection? Also, think about what

you’re shooting in the scene. Once you understand what and where you’re shooting, the How you capture sound is often determined by what kind of video you’re shooting, and where. It’s helpful to figure out the sound limitations of your location

 

Activities

 

Microphone selection should be easy.

 

There are three main types of microphones: shotgun, lavalier, and boom.

You might want to consider padding your shooting space with sound blankets and foam to cut down on excess noise in your shooting environment. You should strive for clean audio in the original shoot so that you don’t have to recreate anything in post-production. That way you can comfortably push up your audio levels during sound editing without creating noise.

Shotgun microphones are the most highly directional of the available mics — these types of microphones are most readily utilized on narratives and documentaries.

Lavalier microphones can be pinned onto the subject and are great for doing interviews or shoots where the subject may be talking for long periods of time.

Boom microphones are often held above the frame of the scene on a long pole. They’re great for capturing dialogue when several people are having a conversation or when the shot is wide and doesn’t allow for a microphone to be on or near the speaker.

Or for very basic, use your built-in microphone on your hand-held device (camera, ipad, smart phone)

 

Is there a “right” way to record?

 

Proper sound recording starts with location. Choosing a quiet location can help you capture dialogue effectively. Don’t shoot yourself in the foot by picking an awesome location where no one can hear themselves talk. Also, you may want to ask your cast and crew to shut off electronic devices which could potentially ding, beep, or vibrate in the background. And, be mindful of other

background noises too, like the hum of an air conditioner or a generator. You might consider shutting off these machines if they’re creating noise you can hear on film.  Remember, audiences are typically far more forgiving of camera and lighting mistakes than they are of poor sound quality and recording.

Proper sound recording starts with location. Choosing a quiet location can help you capture dialogue effectively. Don’t shoot yourself in the foot by picking an awesome location where no one

 

Tips and questions to ask yourself:

 

Do a test recording in an interior location to see if you can get “clean sound.” Are you happy with the sound quality? Why or why not? Upload it and ask your social media community what they think and how you could improve it.

 

What microphone will you use? When is the right time to use a boom or a lavalier? Share your thoughts and feedback regarding types of microphones with the community.

 

Pick the equipment and shooting strategies that are going to work for you and share with the community. Ask the community to share their experiences if they’ve ever worked with those makes and models.

 

Compressing Videos for Faster Upload If you would like your videos to upload faster into our Streamotor Private Video Server or your YouTube Channel, see the instructions below: Download Handbrake at:  https://handbrake.fr/downloads.php (choose the correct format…microsoft pc, mac, etc.) Click save and run on your computer Open Handbrake and follow the instructions in the video…

Compressing Videos for Faster Upload

If you would like your videos to upload faster into our Streamotor Private Video Server or your YouTube Channel, see the instructions below:

  1. Download Handbrake at:  https://handbrake.fr/downloads.php (choose the correct format…microsoft pc, mac, etc.)
  2. Click save and run on your computer
  3. Open Handbrake and follow the instructions in the video below:

https://youtu.be/GXRuzSpQu78

Sponsorship and Advertising

Welcome to Lesson one of your five-part Sponsorship Series! Let’s start with two questions that most people I meet ask. ·  Why would someone sponsor me? ·  Do I really need a sponsor? The answer to the first question is simple: Sponsorships are a mutually beneficial business transaction. You want support and credibility. They want…

Welcome to Lesson one of your five-part Sponsorship Series!

Let’s start with two questions that most people I meet ask.

·  Why would someone sponsor me?
·  Do I really need a sponsor?
The answer to the first question is simple: Sponsorships are a mutually beneficial business transaction. You want support and credibility. They want access to your content, customers, and network. You want a speaking platform. They want a copy of the night’s email list. You want something from them and they gain something from you in return.

The answer to the second question is “YES!” Sponsorships, more than anything, are an important catalyst and can lend more credibility to your organization than you could ever hope to buy. Their logo alone on any of your promotional materials or websites will cause some people to pause and take another look at you, and cause many more to take action of some kind in your favor. People respect and respond to the familiar. They are hardwired that way, and someday when you are the big cheese in the industry, you too will rely on that behavior!

Your company, organization, or cause need not fear that they lack anything substantial to offer a potential sponsor, such as free tickets or a logo on a shirt or website. Corporate sponsors aren’t really involved for the free tickets to whatever event you give them. These corporations are sponsoring your organization or cause because your clients are part of their target market. These companies are looking for valuable introductions and to gain exposure to new clients in their target market by sponsoring you.

Did ya catch that? You have something the sponsor wants, access and introductions to new relationships you create. The sponsor has something you need, access to resources, including funding. All you need to do is create a mutually beneficial relationship with the sponsor to access his resources.

I had the opportunity to work on a project with Zappos and they’re a really great brand to work with. Tom Ellingson, the Senior Marketing Partnerships Coordinator at Zappos, once said…

“Sponsorship allows Zappos.com to connect our brand to existing and potential customers in a way that is relevant to their lifestyle,” he said. “You don’t necessarily see a TV commercial or a print ad and instantly have a strong emotional connection with a brand.”

What Tom mentions here is what has always set Zappos apart from their competition and attributes to their massive success. People before profit. Sponsorship gives people, businesses, and causes the resources to build meaningful relationships for everyone involved. Win/Win!

What you can do today?

Write down every brand you want to work with — anyone and everyone, even if you feel you aren’t ready for a specific brand yet. This is your Sponsor Wish List. As you create this list, take note of all the brands you use on a daily basis. Once you know your end goal, you can start small and work your way towards it.

 

Lesson 2

In lesson one I mentioned that you have something the sponsor wants: access and introductions to new relationships you create.

The sponsor has something you need: access to resources, including funding.

So who is being sponsored? Everyday people, just like you and me.

My students and clients are startups, entrepreneurs, small business, bloggers, marketers, authors, speakers, non-profits.. and come from all walks of life. What do they have in common? They’re getting sponsored for the value they can offer sponsors.

You don’t have to be a celebrity, athlete, or big business to bring sponsorship dollars in from corporations. You just have to be you, and show value to your sponsors.

One of my students, Christina Daves, says it best…

“I had never heard of sponsorship before…I bought Roberto’s book, took one of his courses and implemented what I learned. I had a major sponsor BEFORE I even launched my website. Now I am working with a fortune 500 company who is sponsoring an event I am putting together.” – Christina Daves

I met Christina while speaking at Rick Frishman’s Author 101 University. Once she understood what sponsorship was and what an impact sponsorship could make on her business she soared even higher and now helps other entrepreneurs with her PR for Anyone Brand..

What you can do today?

Open a web browser, go to Google (or your favorite search engine) and see who is being sponsored in your niche?

Lesson 3:  “What can I have sponsored?”

This is one of my favorite questions, and one that is often asked by people unfamiliar with getting sponsored.

Did you ever see the movie “Willy Wonka & The Chocolate Factory”? The “real” one… the one by Mel Stuart? Well, it contains one of the ways I like to answer this question. Do you remember the movie? I hope you do, because it reminds me of the endless possibilities when it comes to sponsorships. In the scene I am thinking of, Willy Wonka guides the kids and parents to the chocolate factory and as he opens the vault door into paradise, the music starts and Willy Wonka speaks the words…

“Hold your breath. Make a wish. Count to three.”

Then he sings…

“Come with me, and you’ll be, in a world of pure imagination..”

It may seem a bit silly, but it paints an accurate picture. Do you remember that scene? That is the true power of what you can have sponsored, only limited by your imagination. Just as the varieties of candies, lollipops, and—of course—chocolate, offered inside Willy Wonka’s chocolate factory were limitless, the possibilities for sponsorship are limitless too.

As in years past, sponsorship just isn’t for celebrities or nonprofits anymore.

What you can have sponsored is only limited by your imagination in designing valuable packages for potential sponsors.

Here are examples of things you can have sponsored:

  • Books tours
  • Speaking tours
  • Bulk purchases of your book
  • Gala events
  • Your Website
  • Email newsletter
  • Podcasts
  • Blogs
  • Access to VIPs
  • T-Shirts
  • Vehicles for your organization
  • Office/meeting space
  • Media buys
  • Seminars
  • Promotion or sweepstakes
  • And much, much more…

What you can do today!

Think of all the things you can have sponsored, and make a list!

Lesson 4:  Benefits

Now that you know you can be sponsored and have an idea of what you’d like to get sponsored, let’s talk about benefits.

Benefits are an important part of the sponsorship proposal because your sponsor wants to know what they’ll get from the deal. That being said, don’t treat the sponsor as though they are the “Bank of Mom and Dad”, ready to write a check just because you asked.

As a company, their objective is have their sponsorship dollars reach their business goals. They will want to know more about what you hope to accomplish, who you will serve, how you plan to deliver your services and how you will measure success.

When it comes to benefits, the options are endless! I’ve seen everything from social media posts and email newsletter promotion to cat food and toilet paper. The key here is finding what your sponsor sees as a benefit that will help them reach their business goals.

What you can do today!

Think outside the box. Come up with creative benefits and VIP offerings that your sponsors can’t find anywhere else!

Whether it be introductions to celebrities (talent) or a customized hospitality event to suit the sponsors VIP’s or signed copies of your book. There are many ways to peak the sponsors’ interests.

Lesson 5: Finding Sponsors

 

Now that you know you can get sponsored, what to have sponsored, and some of the benefits you could offer… let’s talk about where to find sponsors.

Back in the “old days” when I first started, it was a numbers game of all the calls I could make. I spent countless hours on the phone trying to get through to key decision makers, only to be stopped by their gate keeper.

While picking up the phone is a great way to start, here’s a few places you can look today.

  1. Google: Search for “company name + sponsorship” and you’ll most likely get a group of results that show what a company is sponsoring and/or the press releases with quotes from their sponsorship decision maker.
  2. Social Media: A study from the PR firm Weber Shandwick found that CEOs from some of the most lucrative companies are using Twitter and LinkedIn more than they did two years ago. This study also shows that they’ve also almost deserted Facebook completely. On LinkedIn search for “brand managers”.
  3. Wanna pick up the phone? Call the Human Resources Department of a company (Specifically ask for Organizational Development) and ask them to connect you with someone in the marketing department.

Support

SUPPORT  We have weekly Support Webinars to help you along the way!  Please join us every Wednesday at 11:0 CST! Please add this meeting to your calendar as a recurring meeting.  The meetings begin May 3rd. The dial information for the calls is:  Dial:   (712) 451-0011  Access Code:  774937 Contact us at hello@directsales.tv for questions,…

SUPPORT

  1.  We have weekly Support Webinars to help you along the way!  Please join us every Wednesday at 11:0 CST!
    1. Please add this meeting to your calendar as a recurring meeting.  The meetings begin May 3rd.
    2. The dial information for the calls is:  Dial:   (712) 451-0011  Access Code:  774937
  2. Contact us at hello@directsales.tv for questions, in Subject Line add “Need Help with DirectSales.tv channel”
  3. Refer back to our Training Center often for useful tips
Category: Support

Uploading Video

When you are ready to air your show, you will upload into our Private Video Server.  All we need to do is set up an account for you and you’ll be able to upload and control your video content.  Please send an email to hello@directsales.tv with the Subject:  Ready to Upload Video. The below video…

When you are ready to air your show, you will upload into our Private Video Server.  All we need to do is set up an account for you and you’ll be able to upload and control your video content.  Please send an email to hello@directsales.tv with the Subject:  Ready to Upload Video.

The below video will help you get started!

 

Category: Uploading Video

Weekly Host Calls Archive

5/17/17 Host Call, Topics:  New host on boarding, monetization, sponsorship, contact info, Channel set-up 5/23/17  Topics:  First steps after becoming a host, marketing, DirectSales.tv at ANMP, Social Media 5/30/17 Topics:  Events, promotion, dropbox, channel set up 6/7/17 Topics:  AppleTV, ROKU Update, promotions, video questions, branding 6/14/17 Topics:  Monetizing Channel, Video, Advertising, Editing Channel 6/21/17 Topics: …

5/17/17 Host Call, Topics:  New host on boarding, monetization, sponsorship, contact info, Channel set-up

5/23/17  Topics:  First steps after becoming a host, marketing, DirectSales.tv at ANMP, Social Media

5/30/17 Topics:  Events, promotion, dropbox, channel set up

6/7/17 Topics:  AppleTV, ROKU Update, promotions, video questions, branding

6/14/17 Topics:  Monetizing Channel, Video, Advertising, Editing Channel

6/21/17 Topics:  Event update, Setting up Channel, Videos Needed and New Host info

6/28/17 Topic:  Branding with Amy Applebaum

7/5/17 Topics: Host and Channel Pages, Social Media, Technical Questions, Sponsorship

7/12/17 Topics:  Pre-Launch Mandatory Host Call, Asset Needs, Calendar, Promotion and Much More…PLEASE LISTEN!

7/26/17 Topics:  Video Uploading, Social Media, Pre Launch, Recurring Billing, TV Schedule

8/2/17 Topics:  Show Launch and Host Plans, ROKU and APPLETV, FB Live Events

8/9/17 Topics:  EXCELLENT Q & A around Monetization, Sidebar Ads and How to Use Them, PR and Social Media promotion To-dos

8/16/17 Topics:  Press Release, On Boarding, Affiliate Link

8/23/17 Topics:  ROKU and APPLETV LIVE, Social Media

8/30/17 Topics:  Monetization, Affiliate opportunity, host Q&A

9/6/17 Topics:  Monetization, Social Media with Pasha Carter

9/13/17 Topics:  PR and International Expansion

 

 

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