The Team

The Team

We founded Direct Sales TV because we know how important it is to shine.  It’s the company and platform we needed when we were building our businesses. It’s a company that will shine a light on the people who are in the world, making a difference.

Esther Spina

co-Founder Direct Sales TV Network
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Raised in California, Esther began her professional career by becoming the first female order desk clerk for General Electric/Hotpoint. After 4 years, she met and married Frank Spina and together they built a very successful construction business in San Diego.  When the recession of the 90s hit California, they moved to the Fort Worth area of Texas and Esther became an independent sales rep where she earned her team the Top Producing District and the Top Producing Regional Office honors. Personally, she was the Senior Representative and a Top Producer for ten years in a row.

In 2006, Esther joined a network marketing company and in only three years, was promoted to National Consultant, the highest level in the company. Her passionate work ethic and distinguished sales strategies helped her earn numerous accolades including Top 10 money earner ten years in a row and Millionaire Club member 7 years in a row. Esther was personally selected by the CEO of the company to be awarded the  Leadership Award for her invaluable combination of leadership, integrity, teamwork and character.

In 2008, Esther concentrated her passion of developing others personally and professionally by founding a network called Ambitious Women. Since then, she and a group of like-minded women have hosted nine annual  Ambitious Women Conferences focused on building and developing the businesses and lives of women in the network marketing community.

Esther also takes great pride in her personal developments, specifically her family. She has four grown children and seven beautiful grandchildren. All of her children are entrepreneurs and enjoy flexible schedules and financial freedom. Working diligently to earn that lifestyle is a cornerstone to Esther’s success and she wants to help other women realize that success as well.


Pasha Carter

co-Founder Direct Sales TV Network
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Pasha Carter is an internationally sought after speaker, trainer, and marketing and sales expert. She is known as an industry legend and one of America’s most famous and most influential Direct Sales Leaders. Pasha has built sales organizations totaling over 100,000 distributors expanding into several countries.  She was also ranked in the Top 15 Female Networkers In The World out of over 14 million women worldwide.

Pasha was personally selected to assist The John Maxwell Company with one of their most successful projects to date, which was a leadership simulcast to over 100,000 viewers in over 70 countries.  She was the featured speaker and trainer to take the stage with Dr. John C. Maxwell to launch The 15 Laws Of Growth For Network Marketing.  This has led to an ongoing leadership forum that has catapulted The John Maxwell Company to new heights of growth and momentum.

Pasha has spoken on stages with audiences of more than 20,000 in an arena.  She has done thousands of live events around the world, and has taught in excess of a million people how to become leaders, team builders, and top-producing sales people. She has shared the stage with virtually every major speaker in the Personal Development and Business Leadership space.  These people include Anthony Robbins, Mark Victor Hansen, Les Brown, Robert Kiyosaki and Eric Thomas to name a few.

Her passion is seeing people break through the financial bondage and excuses that stop them from reaching true freedom…emotionally, mentally, physically, spiritually and financially.

"My mission is to educate others on the REALITY OF and the CHOICE OF true Financial Freedom… and to teach people how to Earn More, Keep More, and Invest More; so that they can Live More!


Amy Applebaum

co-Founder Direct Sales TV Network
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I run multiple businesses AND am a mom of a precocious 3 year-old girl. WHOA. I thought being an entrepreneur was hard. Being a mom is the hardest job ever! And running a business at the same time…well, I don’t have to tell you. It’s a freakin challenge. Holy Patoots! But, I’m here to tell you that it’s not only possible, it’s TOTALLY POSSIBLE! I’m doing it. But let me share this – you have to be 100% “IN” if you’re going to do both. Your business has to be a non-negotiable, just like your kids. The question isn’t whether you’re capable, it’s whether you’re committed to doing what it takes. Regardless of how much, or little, time you (think) you have. And if you’re not really committed, don’t do it. Because you don’t have the luxury of time to waste when you’re a mom. You have a family counting on you. But if you truly want success in business, you can do it – and I can help.

Whether you’re single, married, a parent, an aunt—doesn’t matter. We all have our challenges to bust through. And that is my specialty.

I’m on a mission to help you do that very thing you’re itching to do: Create a legit business, make more money, make more of your time, and build something you can be proud of.
Is it scary? YAH.
Is it challenging? Totally.
Is it worth it? OMG YES!
So if you’re serious, passionate, committed, and are willing to make some time for your success… LET’S GO!
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